About me
Business meets design.
I'm a UX designer with a foundation in both business and design — which means I don't just care about how things look, but how they work within real organisational constraints. My background in entrepreneurship taught me to think strategically; my passion for design taught me to think human-first.
I'm based in Hamilton and I specialise in combining human psychology with product design — creating solutions centred around the human mind. Whether I'm leading user research, prototyping in Figma, or facilitating co-design workshops, I bring the same curiosity and rigour to every project.
"Design is about understanding the needs, wants, and desires of the people you create for — better than yourself. It's not just aesthetics; it's empathy in action."
Experience
Where I've worked
- Led end-to-end delivery of custom workflow automation projects, translating stakeholder requirements into scalable software solutions.
- Coordinated cross-functional implementation across development, UX, documentation, and client stakeholders for 10+ initiatives.
- Developed structured onboarding systems and technical documentation, reducing platform onboarding and troubleshooting time by over 70%.
- Conducted client discovery sessions contributing to a 40% increase in client re-engagement.
- Led end-to-end migration and release coordination of a SaaS communications platform, defining feature requirements and supporting backlog prioritization.
- Drove Agile delivery through sprint planning, backlog grooming, release tracking, and daily standups across UX, Brand, and platform teams.
- Launched enhancements that increased CTR by 60% and organic reach by 30% through analytics-driven testing.
- Conducted competitive analysis and customer feedback evaluation to support product positioning and go-to-market readiness.
- Supported delivery of a centralized emergency communications platform, reducing emergency response latency by 85%.
- Conducted stakeholder research and usability testing with 30+ staff and residents to identify communication gaps, improving clarity by 70%.
- Managed Agile delivery including backlog refinement, sprint coordination, and deployment alignment.
- Contributed to accessibility-focused voice-assisted features, increasing engagement with emergency prompts by 90%.
- Supported product planning for QNX Neutrino RTOS and Hypervisor platforms, translating technical insights into prioritized feature requirements.
- Partnered with AWS and internal engineering teams on QNX Accelerate cloud-based development initiatives.
- Conducted competitive intelligence and regulatory research across safety-critical embedded systems markets.
- Redesigned developer onboarding workflows for BlackBerry IVY, reducing platform setup time by 70%.
- Optimized cloud-to-vehicle communication workflows, improving automated incident response accuracy by 70%.
- Defined feature requirements, user stories, and acceptance criteria for connected vehicle platform capabilities.
- Developed technical documentation and enablement materials for ML-integrated safety systems, reducing troubleshooting time by 90%.
- Coordinated Agile delivery across the BlackBerry IoT portfolio, reducing sprint cycle time by 80%.
- Facilitated go-to-market initiatives including feature launch coordination, customer enablement content, and demos.
- Standardized Jira and Confluence workflows across 8 functional groups and 100+ stakeholders.
- Supported product enhancement for SAFEhawk campus safety platform, defining feature requirements and user stories.
- Streamlined in-app emergency response workflows including direct access to Special Constable Services and safety resources.
- Implemented multi-channel operational monitoring across email, SMS, and mobile push notifications.
- Led product planning and delivery for a community marketplace platform launched through the City of Hamilton Summer Company program.
- Designed end-to-end user workflows across listing management, onboarding, and checkout, improving task completion rates by 70%.
- Developed real-time notification and communication workflows, maintaining 99% delivery reliability.
Hover over a role to see details.
Skills
What I bring
Personal work
Visual art
I've been passionate about the arts since age 12. Some of my pieces have been displayed at the Art Gallery of Hamilton during a high school showcase.


